1. Most people want to win over others. Tell your
prospects how their family or friends will admire
them if they buy your product.
2. Most people want to associate with others that
have the same interests. Give your prospects a free
membership in a private chat room just for them.
3. Most people want a clean environment. Tell your
prospects that you'll donate a percentage of your
profits to help clean the environment.
4. Most people want to eat good food. Give your
customers free coupons to a nice restaurant when
they purchase your product.
5. Most people need or want new information to
absorb. Give your customers a free ebook or tip
sheet when they purchase your product.
6. Most people want to avoid or end pain. Tell
your prospects how much pain and problems they
will avoid or end if they buy your product.
7. Most people want to gain pleasure. Tell your
prospects how much pleasure or the benefits they
will gain, if they purchase your product.
8. Most people don't want to miss out on a major
opportunity that they could regret in the future. Tell
your prospects you'll be raising the price shortly.
9. Most people want to have good health and live
longer. Give your prospects free coupons to a
fitness club when they buy your product.
10. Most people want to belong to something or a
select group. Give your prospects a free member-
ship into your club when they buy your product.
Power Copywriting for the Internet by Bob Serling
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