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7 Devastating Writing Mistakes and How to Avoid Them
Writing engaging articles and energizing ad copy takes more than just typing out what you want to say. By correcting these major mistakes, your copy will soar to newfound heights. While there are many common mistakes made by copywriters, seven in particular are deadly.

It's All About YOU!
The Hottest Word on the Web Did you know marketing people and copywriters are developing a science about writing for readers in this new medium called the Web? In fact, they use carefully selected wo...

Copywriting Makeover: Making An Emotional Connection - Part 1 of 2
One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting...

Free Search Engine Advertising: 10 Secret Ways To Indirectly Race To The Top Of Search Engines
Do you have a website that has little or no rankings in the major Search Engines: Yahoo. Msn, Aol, Netscape, Alltheweb and Google? Are you making little or no sales because you?re getting little or no traffics?

Copywriters and Article Marketing: What Should You Write?
So you've decided to market your home-based copywriting business through article writing. Fantastic! Now comes the hard part: narrowing it down to a topic. What the heck are you going to say in your article?

For Wannabe eBook Authors - 5 Key Questions
Knowing your ?Why? is crucial to your success. Why you are doing something and an assessment of what it will take to accomplish what you want to do are important considerations for authoring an eBook. Addressing some key questions related to ?Do you have what it takes to author an eBook?, this article is a thought-provoking, reflective approach to the key question, ?Do I want to write an eBook, or not??

How To Screen Your Visitors When Using Pay Per Click Advertising
If you are using pay per click advertising, I don't need to tell you that it can get very expensive if you have a lot of unnecessary click throughs. In this article I will explain how to screen your ...

How to Make the Online Sales Copy for Your Website More Conversational
The best sales letters are ones that talk to a customer as if the writer and the customer are in a conversation. This essay here gives 30 specific short phrases that you can use to inject into your own articles so that it sounds conversational.

Successful Documentation Projects ? Part 2 of 3 ? ?Specifying?
You know who your audience is, what they?re trying to achieve, how the product enables them to achieve it, and what the audience requires of the help. Now it?s time to spec out your intentions.

Boost Your B to B Marketing Copy: 3 Major Copywriting Blunders and How to Correct Them
Writing copy for B to B marketing campaigns often leads to bland, ineffective business communications. But it doesn't have to. In this article, you will learn 3 common copywriting blunders and how to correct them quickly and easily.

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