Latest Copywriting Articles
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Website Conversion Secrets RevealedIn essence, you can squeeze more value from the same traffic, simply by converting a higher percentage of visitors into paying customers... and the best way to do this is by increasing your conversion rate! Headlines That Pull, Persuade and Propel!When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline. Life As A Juggling WomanWhen we moved 6000 miles away from our families 22 years ago, I certainly never imagined I would be working in the business my grandfather established way back when. Way back when ... there was no internet, no low cost international telephone service, no e-mail, and no digital photography. My children are grown up now, and theoretically I COULD leave the house and find outside employment, but I have now chosen not to take that path. This time the decision is a calculated one. Getting Ideas for Your PostcardsIf you're going to do postcard marketing on an ongoing basis, it's a good idea to have a collection of cards to inspire you. In advertising and marketing circles, this is called a "swipe file." A Fairy, a Low-Fat Bagel, and a Sack of HammersThis is a short parable on the importance of text online. Unlike offline media, where peoploe tend to look at pictures and captions before they read the main headings and text, on the web, visitors read the text first. If you don't get the message right, all the time you spent on design is wasted. |
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