1. You could end your ad copy by telling people
what will happen if they buy your product. Use
your most powerful benefit as the example.
2. You could end your ad copy by telling people
what will happen if they don't buy your product. Use
a problem that they won't be able to solve without it.
3. You could end your ad copy with a question
they will always say yes too. They then will be used
to saying yes when you ask them to order.
4. You could end your ad copy with a short review
of your whole ad. Repeat all the major benefits and
features they will receive.
5. You could end your ad copy with a deadline.
Tell them it's a limited time offer and they need to
order by a specific date.
6. You could end your ad copy with a powerful
guarantee. Give them a lifetime or triple your
money back guarantee.
7. You could end your ad copy with a testimonial.
Use one or two of your customers' testimonials
that is believable and includes specific results.
8. You could end your ad copy with a free bonus.
When you give them a free bonus it increases the
product's perceived value.
9. You could end your ad copy with a discounted
price. Just list your regular price and then offer a
discounted price off the order right now.
10. You could end your ad copy with a free sample
or trial of your product. If your ad didn't attract them
to buy, maybe a free sample or trial would.
Power Copywriting for the Internet by Bob Serling
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